While watching the VMAs, I saw an odd commercial. I couldn't tell if it was a commercial or an odd VMA skit, trying to be funny.
The ad was for a "company" called White Squad, that, according to the add, is made up of white people who help people of color with racial inequality. The add offers to help people of color hail a cab, get a better apartment, and appear in court on your behalf.
The ad features a phone number, and a working web address. But the company is not real.
Turns out the faux ad is part of MTVs Look Different Campaign, to address and eliminate bias based on race, gender and sexual orientation. It actually dropped in July.
But judging from Twitter, not everyone had seen it yet.
In an article from July, MTV explained:
If you haven't seen the clip, check it out here:
The ad was for a "company" called White Squad, that, according to the add, is made up of white people who help people of color with racial inequality. The add offers to help people of color hail a cab, get a better apartment, and appear in court on your behalf.
The ad features a phone number, and a working web address. But the company is not real.
Turns out the faux ad is part of MTVs Look Different Campaign, to address and eliminate bias based on race, gender and sexual orientation. It actually dropped in July.
But judging from Twitter, not everyone had seen it yet.
In an article from July, MTV explained:
Even though White Squad doesn’t exist IRL, there are plenty more legitimate ways we can try to actually fix systemic racial inequality: Like educating ourselves and our loved ones about the different ways inequality manifests itself, thinking critically about how our own hidden biases might play a role, or listening to the stories of those affected by racism — and we’ve got plenty of ways for you to do that.
If you haven't seen the clip, check it out here:
No comments:
Post a Comment